Haply Robotics

From Concept to Kickstarter Success: Showcasing MinVerse with Cinematic Animation

Challenge

Haply Robotics needed to communicate the value of MinVerse, a haptic 3D mouse, to a broad audience for its Kickstarter launch. The product’s complex robotics and tactile feedback required a clear, engaging visual story to attract early adopters.

Solution

At Aetral, we created a short cinematic animation emphasizing:

• Clarity: explaining haptic interaction intuitively

• Precision: highlighting engineering quality

• Hero presence: positioning MinVerse as a next‑gen creative tool

Controlled pacing, clean motion, and detailed CGI translated advanced technology into an emotionally engaging visual story that instantly conveyed product value.

Result

The animation became a key asset for the campaign, helping Haply achieve:

• $178K+ raised, 270% of the funding goal

• 150+ backers supporting the launch

By turning complex tech into a compelling story, the film directly contributed to MinVerse’s successful Kickstarter debut.